NY TIMES take on WHY?
By LANCE HOSEY
Published: February 15, 2013
GREAT design, the management expert Gary Hamel once said, is like Justice Potter Stewart’s famous definition of pornography — you know it when you see it. You want it, too: brain scan studies reveal that the sight of an attractive product can trigger the part of the motor cerebellum that governs hand movement. Instinctively, we reach out for attractive things; beauty literally moves us.
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NYTimes Via Carolyn Mullet